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What’s New With Google Penguin Update?

In April 2012, Google has launched Penguin Update to catch websites that are deemed to spam the search results. And in particular, this is to catch websites that buy links or is getting them through link networks mainly designed to boost the website’s rankings. This update is also aimed to reduce the web pages and website rankings that use black hat SEO techniques.

Needless to say, different pages have a different site ranking that’s given by Google to them. The page ranking is used to determine the frequency of its appearance on the search results, assuming that they are related to the search keyword used by people. A simple example of this is when a user is using Google to search for watches and jewelry and it happens that you are on that market, then you will be given with higher page ranking when compared to those that are not, which puts you on 1st or 2nd pages of search results.

With the use of different SEO techniques, website owners can manipulate results, which allows them to acquire higher page ranking and make their page appear on first page of search results. But when Google Penguin update was launched, those website owners that are using black hat SEO techniques such as cloaking, keyword stuffing and the likes are given with lower page ranking and penalized, putting them in a not so good position. Websites that are using SEO techniques which Google allows on the other hand won’t be affected much by this update.

The update is beneficial to website owners that are not using forbidden SEO techniques and instead, using legit or white hat SEO that are permitted by Google. This is increasing their page ranking a lot while generating more customers in the process since their websites are likely to appear on top of search results pages.

Not only that, the update is very beneficial as well for users who depend largely on the internet in finding websites that offer particular service or item that they are searching for. They’re able to find websites that are more reliable and at the same time, avoid those that are spammy and is bringing no relevant content to what they’re looking for with this update.

But the update however has affected many small enterprises to be out of the game. This is due to the reason that most of these small businesses depend on SEO techniques in order to keep up with bigger and more established companies. With this update, not just that they’re penalized for making use of SEO techniques but they’re given with low priority on search results.

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