What’s New With Google Penguin Update?
In 2012 of April, Google launched Penguin Update which is intended to catch websites that are deemed to spam search results. To be in particular, to be able to catch those that buy links or get them via link networks mainly designed to boost the rankings of the website. This update is aimed to decrease website as well as web pages rankings that are using black hat SEO techniques.
Of course, different sites have a different page ranking given by Google to them. This page rank is determining the frequency of their appearance on search results supposed that they’re related to search keyword that’s used by people. To give you an example, if the end user searches for watches and jewelry and your page is dealing with it, you’ll get higher page ranking than others, which puts you on 1st or 2nd pages of search results.
With the proper use of different SEO techniques, the website owner has the ability of manipulating the results, allowing them to get higher page ranking, which makes their site appears on first page. On the other hand, with the launch of Google Penguin update, those who are using black hat SEO techniques like cloaking, keyword stuffing and the likes will be given with lower page ranking and penalized, which brings them in a disadvantageous position. Websites that use SEO techniques allowed by Google however will not be affected much with this update.
To website owners that are not using forbidden SEO techniques and instead legit or white hat SEO that are allowed by Google, this update is going to be very beneficial. This boosts their page ranking considerably, pulling in more customers in the process as their sites are likely to appear on top of search results pages.
The update also beneficial for the users who are largely depending on internet to find sites that are offering particular item or service that they’re looking for. With this update, they are able to find websites that are more reliable and avoid those that are spammy and brings no relevant content to what they are looking for.
The thing is, this update has made many small enterprises to be affected negatively to the point that it pushes them out of the game. This is because of the reason that many of these small businesses are depending on SEO techniques in an effort to keep up with bigger and more established companies. In this particular update, not just the fact that they will b penalized for utilizing SEO techniques but also, they are given with a lower priority on the search results, which is bad for business of course.